3 Career Success Principles No One Ever Tells You: Part 2
It is a well-known fact that when any discussion on lead generation takes place, quality conquers over the measure. Though it is clearly known fact that people do not like when they are pressurized into buying something, a recent research threw open s
This week, I’m sharing 3 career success principles I learned from the Buddha.
These are three pieces of crucial advice no one ever shares with you. Last time, I talked about how changing yourself first can transform your life. Today, I want to share with you the second career success principle…
#2 Create Your Own Joy
Even if you started out loving your job, the day to day grind of paperwork and routines can become dispiriting. The greatest challenge is to find joy in your daily tasks. Here are some tips:
Try surprising your customers with an impromptu gift, bonus, or service. Shaking things up with an unexpected gesture of appreciation can lift people’s spirits and foster new opportunities.
Learn to celebrate yourself. Don’t wait for external validation. Give yourself a pat on the back (or a congratulatory drink) when you know you’ve done good work or gone the extra mile.
If you aren’t getting recognized for your hard work, I bet other people in your office feel the same. Make an effort to recognize and celebrate the hard work of others.
These small acts can make a profound change in the climate of your workplace. While at a particularly thankless job, I started keeping a journal. Each day I wrote down one good thing I did for the company, a customer, a vendor, or a co-worker. By the end of the month I was writing two, three, even five things every day. I started to feel happier once I saw that I truly was making an impact. And when my quarterly review came around, I had a whole notebook full of examples to share with my supervisor in support of my bonus request.
PS: Here’s an extra little secret I want to share with you — your boss probably knows less about the world than you do. They may be from a different generation than their customers or workforce. They may be out of step with the larger trends in your industry. Or they may be way behind you in understanding the technologies that are rapidly changing our world. By showing up each day with fresh determination, not only will you make your own life better, you will also stand out as an excellent team player.
Coming up, I’ll share how the third career success principle can help you keep moving forward in good times and bad.
Wishing you total success and fulfillment in your career!
The Cubicle Buddha
As Executive Director of The Modern Wisdom Leadership Institute in Seattle, Marc Sachnoff uses his 35-year Buddhist practice to provide timeless career advice, detoxify work cultures, develop customer-obsessed brand identities and build lasting customer relationships through enlightened business development. Marc follows SGI Nichiren Buddhism which promotes the belief that we all have the Buddha nature within and can create lives of joy and fulfillment.
ome startling and revealing information.
Email Marketing as Lead Generation Tactics of B2B
Email marketing was the most popular among all other lead generation tactics primarily due to the ease of its implementation and for producing the desired effective results. Content marketing was found relatively difficult. But it was found to produce good results. It was found, it provides the market research experts to experiment on the same for a longer time and even learn the tactics of interacting with consumers.
Thus it is well-known that email ranks as one of the most cost-effective as well as best conversion providing lead generation tactics in B2B. Before loading up a number of messages into the inbox of the prospect, it is essential to encourage and support the different leads in the funnel at this stage.
Important aspects of lead nurturing campaigns
As a midway answer to these two answers, there was a third opinion about “Lead Qualification” that revealed a new aspect. Though many respondents might show interest in buying, there are very few who would really want to buy at that specific point in time. Though one can analyze all these through a specific method of experimentation there is no tool available from now on to measure or predict the same. Thus the sales department is under constant pressure to recognize and differentiate as who is a ready to buy respondent and who is just an anticipated respondent.
Bond of communication
Sending a clear message to the prospects that the organization has their welfare in mind and considers it as its priority by stating “How Can I help you” will go a long way in making them open up easily. Though it is not easy to please all the consumers all the time, it will definitely open up the channel of communication and bring in suggestions for new and better communication.
In short, for an organization looking to bring in or develop more leads, it needs to bring in a major shift in its style of working from marketing and only sales to problem detecting and problem-solving.